47 Ways to Win isn’t just about 47 startup ideas. It’s a handbook for the unemployed, underemployed and everyone else interested in self-empowerment.


47 ways web book

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47 Ways to Win was written by Gbenga Richmond and Gertrude Opare as an intervention project to curb the alarming rate of youth unemployment in Africa.

It profiles 47 practical business ideas that anyone can take advantage of as a viable alternative to job search on the continent.

Indeed, great minds think alike. I have also written a similar book of business ideas titled, “Investment and Self-Employment Ideas for Almost Everyone in Ghana.” Only – mine is 49 and not 47 ideas. Often, many young people have ideas, they want to do something but they don’t know where to start. This book shows them what to do. And even though it may not meet everybody’s requirements, it will set them thinking for them to generate their own ideas, and this is where the power of this book lies. Another thing you have pointed out is that wherever there are people, there are opportunities; people eat, people sleep, people travel and these are investment opportunities.

Prof. Stephen Adei, Former Director General and Rector of the Ghana Institute of Management and Public Administration (GIMPA), Ghana


Gbenga Richmond and Gertrude Opare’s “47 Ways to Win” is a great book full of pragmatic business ideas and pointers for succeeding as a young entrepreneur. It is timely, easy to read, and well-intentioned. 47 Ways to Win is going to be well received and talked about for years to come. I highly recommend this book to students, unemployed graduates, university educators, administrators and policy makers.

Prof. Charles Blankson, Associate Professor, University of North Texas, USA


Indeed opportunities reside where problems are abundant. Whether you want to be your own boss or engage in a side-hustle, this handbook is a comprehensive guide to recreating your winning strategy. This is not your typical ho-hum of self-help book. 47 Ways to Win stands out because it is practical, straight-to-the-point, and contemporary.

 Mr. Williams Kyei, Sport Management Consultant and Founder of Kimchi Digital, South Korea


Success, drive, passion, creativity, a tenacity of purpose and a will to excel are the values this book teaches. 47 ways… 47 means to an end. I read this book hoping that at least I will pick 1 way to success but every one of the 47 ways was interesting and purpose-filled. I intend to read it over and over again until every word and every direction is firmly engraved on my mind and from then I will soar and excel and become. Read it to the end, follow the directions, call the coaches. Success is only a ‘read away’.

Nana Aba deGraft Johnson (Mrs.), Copywriter/Content-writer, Multiple Concepts Limited, Ghana


In one word, 47 Ways to Win is “timely!” Never before have I seen such a succinct book written by African Authors that so aptly summarizes the opportunities relevant to the peculiar African business ecosystem.

Ayodele Richmond, Founder & CEO, Students and Scholars, Nigeria



Gbenga Richmond

Looking for a job is not a job! Young Africans must break the box and be the boss of their life and livelihood. In my lifetime, I want to be one of the Pathfinders of a Prospering Africa – where there are more jobs than people. The path to that beautiful future is self-empowerment via self-employment.

Gbenga Richmond – fondly called GR or RICH – is a self-empowerment coach (SEC) with 8 years cognate experience. He is the Pathfinder of the GRIN Innovation School – GiS, and Executive Director at GRiNERIA Youth Empowerment Initiative.


Gertrude Opare

Self-empowerment is no respecter of persons: It doesn’t matter if you are schooled or not, tall or short, physically challenged or not – all that matters is your willingness to take that talent in your hands, find a matching problem it can solve in your community and never give up until your raw talents transform into real solutions.

Gertrude Opare is a young African woman who has self-empowerment advocacy in Africa at heart. She is the President and Cofounder of TruEd Consult, an Adjunct Lecturer of Marketing at the Ghana Institute of Management and Public Administration – GIMPA, a Brand Management Consultant, and a Freelance Startup Coach.

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